The Mission

The one and only mission of Sockwell Swim Club is to make swimming more fun.

Full transparency, we're not 100% sure what that is going to look like in a month or a year but the vision of injecting as much fun into the swimming community as possible will not change.

For now, the focus will be on creating the best swimming merchandise and content possible using the funds from the sales of Sockwell Swim Club Merch. The long term vision, however, is much bigger.

Let's make swimming more fun.